Leading Irish discount retailer, Dealz has confirmed it has expanded its popular PEP&CO clothing and home ranges in the Enniscorthy store.
Having previously stocked a smaller selection of PEP&CO products, the team at Enniscorthy is excited to extend their budget-friendly homeware and clothing selection in time for the launch of its new Autumn/Winter range ahead in the run-up to Christmas.
PEP&CO is at the heart of the transformation taking place in Dealz stores across Ireland.
The brand offers clothing for the whole family at amazing prices and insta-worthy PEP&CO homeware that’s received rave-reviews since its launch in 2020.
The expansion is part of Dealz’s transformation which has seen it extend ranges available in a number of stores in the Republic of Ireland and in Poundland in Northern Ireland, so that customers can buy more of what they need under one roof.
Commenting on the expansion of PEP&CO, Sharon Sheridan, Country Manager for Dealz Ireland said:
“We’re delighted to be extending PEP&CO at our Enniscorthy store, because we know just how popular the brand is with customers there.
“Here at Dealz, we’re committed to bringing customers more of what they want – helping invest in town centres and retail parks to help their recovery.
“At a time when more people are shopping local, we’re proud of the amazing value our PEP&CO range can offer customers.”
The announcement comes as Dealz recently confirmed it has an Irish investment fund of €20 million earmarked for store expansion in the Republic of Ireland over the next three years.
The group is actively exploring opportunities across Ireland, particularly within smaller, regional areas including Galway, Donegal, Mayo, Tipperary, Wicklow, Leitrim, Meath, Kildare, Kerry, Clare, Louth, Sligo, Limerick and Waterford, as well as suburbs of Dublin.
From opening its first store in 2011, Dealz has built a network of 78 stores across Ireland offering customers a wide selection of over 1,000 well-known top brands and established own label products.